Documentation

Troubleshooting

Unattributed Stripe, missing touchpoints, spend gaps, and delivery failures.

No events after install

Snippet present in <head> with the correct API key
Origin verified and enabled under Settings → Domains
Ad blockers / CSP not blocking cdn.getintently.io
window.ADT defined on the page

Touchpoints missing for paid traffic

Landing URL must carry UTM and/or click IDs (gclid, fbclid, …)
Consent must allow storage
Same-site navigations correctly become direct: that is expected
_fbp alone will not create Meta ads credit; you need fbc / fbclid

Unattributed Stripe payments

Webhook secret saved in Settings → Attribution → Stripe
Endpoint created in Stripe Dashboard → Webhooks with the Intently URL
Stripe events subscribed (checkout.session.completed, invoice.paid, …)
Checkout / PaymentIntent includes metadata.intently_session_id (and ideally intently_user_hash) or client_reference_id
Visitor had a touchpoint inside the lookback window
See Stripe revenue

ROAS empty / spend line flat

Import CSV or connect live sync under Settings → Attribution → Ad spend
Channel keys must match attribution (meta_ads, not facebook)
Currency should align with your primary attributed currency
Meta / Google / Microsoft: confirm account ids and a successful Sync last 30 days — portals in Ad spend & ROAS
Campaign names should match utm_campaign (case/spacing-insensitive join)

CRM closed-won missing

Connect HubSpot and/or Salesforce under Settings → Attribution → CRM
Sync contacts & deals / opportunities after connecting
Contact email must match an on-site or Track event email for stitch
Sync CRM before sending the linking event
Credential how-to: CRM pipeline (HubSpot private apps, Salesforce Developer Edition)

Delivery proof at 0% or empty

At least one destination with server-side enabled
Conversion events firing after destinations are configured
Check Pixels → Delivery log (/pixels#delivery-log) for failed sends
Consent may skip dispatch entirely, skipped destinations do not appear as log rows
Only destinations that were actually sent are logged (success or failure)
On-site Debug overlay may show · skip for consent; that is not a delivery failure

Enable Show Blocked Events under Settings → Debug & Overlay
Analytics denial blocks capture; marketing denial only skips ad destinations
See Debug overlay for status, chips, and timing caveats

Channel totals look wrong with multiple currencies

Intently does not sum EUR + USD into one number. Channel and campaign totals use the primary currency; other currencies are listed separately.

Still stuck

Use Attribution readiness, Events, and the delivery log together. If you need historical repair, Settings → Attribution supports backfill and reconcile for touch stitching, run preview before apply.