Private beta

Intently AI

Ask across spend and behavior in one place. Grounded in your own data.

Ask runs on the same first-party capture, attribution, and ad spend as your reports — so answers name the model, window, and ROAS instead of inventing credit.

app.intently.io/analytics/ask

Ask Intently AI

Reading reports…

Live

“Which campaigns have ROAS under 0.5x on last-touch?”

Reading spend, journeys, and model reports…

Architecture

AI on top of the full pipeline.

Capture, revenue, and spend feed Attribution before you ask. Attribution Ask is grounded in those reports (same models and windows you inspect) while behavioral Ask runs on the same first-party events. Tools that only see GA4 pageviews or ads UI metrics rarely match that stack.

01 · Capture

First-party behavioral signal

Page views, forms, scroll, ecommerce, and custom events land server-side from your site. That is the same signal multi-touch attribution and behavioral Ask run on.

Sessions & journeysForm frictionEngagement scoresEcommerce events

02 · Revenue

Stripe + CRM closed-won

Purchases and HubSpot/Salesforce closed-won attach to linked journeys, so attributed revenue and pipeline credit use the same touch models you inspect.

Stripe revenueClosed-won dealsFirst / last ad touchJourney inspector

03 · Ad spend

Meta, Google, Microsoft spend

Synced or CSV spend lands in Attribution so campaign ROAS is computed on your models. From the same surface you can pause a campaign or apply +20% daily budget on those networks — confirm required.

Daily spendCampaign ROASApply pause / +20%

04 · AI layer

Ask with citations

Attribution Ask is grounded in those reports: model, lookback, channel totals, delivery rates, and ROAS recommendations. It does not invent credit splits. Behavioral Ask covers forms, optional visitor engagement scores (Ask depth), and conversion paths on the same capture data.

Cited answersModel + windowROAS recommendationsForm & engagement Q&A

Why it's rare

Ad spend and behavioral data in one Ask surface.

One pipeline behind every answer

Behavior, attributed revenue, and ad spend already live in Attribution before you ask, so AI reads finished reports rather than assembling them at ask time.

Every attribution answer carries citations

Attribution answers name the model and lookback window, and quote channel revenue, delivery rates, and campaign ROAS from reports you can open yourself.

Delivery-aware context

Failed destination sends get a delivery diagnosis path. Attribution Ask also sees verified delivery rates and match quality, so answers reflect what actually reached each platform.

On-site actions

Know which ads convert.
Know what to change on your site.

Experience is the investigation layer on the same first-party capture: prioritized tests to try, readiness for the signal you need, optional visitor engagement scores when Ask-depth Engagement Tracking is on, converter vs non-converter cohort gaps, and Ask on that evidence. Associations to try, not guaranteed lifts.

app.intently.io/experience

Experience

On-site investigation for attributed traffic

Tests to try, not guaranteed lifts · Meta paid · last 30d

7d30d90d
Try nextReadinessEvidenceCohort gapsAsk

What to try next

2 ranked
  • Reduce abandon on “Company size”

    high

    In Meta paid traffic, non-converters abandon this field more often than converters — a form friction association to test, not proof of cause.

    Non-converter abandon 50%·Converter abandon 12%·Gap +38pp

  • Get more of this cohort onto /pricing

    high

    Converters from branded search hit /pricing more often than non-converters. Test routing or creative that lands more of this traffic there.

    Converter rate 82%·Non-converter rate 41%·Gap +41pp

Engagement on conversions

Evidence · credited traffic

Low

18

Mid

41

High

52

No score

9

Investigation readiness

Core capture · Ask depth

Core

CI · Forms · Sections

Depth

Scroll · Clicks

Cohort gaps

Converters had · non-converters often didn't

ExperienceTypeConv.Non-conv.Gap
/pricingpage82%41%+41pp
Company sizeform12%50%+38pp
ROI calculatorsection55%22%+33pp
Ask

“Which pages do converting Meta sessions hit that non-converters miss?”

New · MCP

Same Ask. In Cursor or Claude.

A read-only MCP server exposes the same attribution and Ask builders your dashboard uses. Connect with your account API key (adt_…) — no separate MCP key. Tools stay scoped to your account.

  • Attribution overview, summary, campaign ROAS, conversions, readiness, and model compare
  • ask_intently — natural-language Ask over the same analytics and attribution path
  • Works with Cursor, Claude Code, and Claude Desktop over Streamable HTTP
Setup guide Copy your live key from Settings → API Keys after you have access.

Cursor MCP config

https://getintently.io/api/mcp
{
  "mcpServers": {
    "intently": {
      "url": "https://getintently.io/api/mcp",
      "headers": {
        "Authorization": "Bearer adt_YOUR_API_KEY"
      }
    }
  }
}

Claude Code needs "type": "http" in its MCP config — see the setup guide. Full Claude Code steps

Interactive demo

Ask a question. See cited results.

Pick a prompt. The demo streams an answer with citations and which data layers were used. Numbers are illustrative. In-product Ask cites your live reports.

Ask Intently AI

Demo · illustrative data

Try a question

“Which campaigns have ROAS under 0.5x on last-touch?”

FAQ

Questions teams ask before they trust Ask.

Grounding, citations, MCP, and what we do not claim yet. Book a demo if your stack needs a walkthrough.

Is Ask just ChatGPT on top of my data?

No. Ask runs against the same attribution and analytics builders your dashboard uses — models, lookback windows, channel revenue, campaign ROAS, delivery rates, and CRM closed-won when connected. It is not free-text retrieval over a dump of events.

How do I know the answer is trustworthy?

Attribution answers cite the model, lookback window, and the report numbers behind the claim. You can open Attribution and reconcile the same figures. Ask does not invent credit percentages or ML-assigned credit splits.

What kinds of questions can I ask?

Spend and ROAS (which campaigns are under target), multi-touch model disagreement, channel and closed-won credit when CRM is linked, delivery and match quality, plus behavioral questions on forms, content engagement, and converter vs non-converter paths on the same first-party capture.

What is MCP, and how is it different from Ask in the app?

MCP is the same read-only attribution and Ask path exposed to Cursor, Claude Code, and Claude Desktop over Streamable HTTP. You authenticate with your account API key (adt_…). There is no separate MCP key, and v1 does not include write tools such as pausing ads.

Can Intently pause or boost my ad campaigns?

Yes on Meta, Google, and Microsoft when spend sync has stored campaign ids. From Attribution, pause/scale suggestions can Apply pause or Apply +20% daily budget after you confirm. That write-back is in-product — not via MCP. Shared or non-daily budgets may skip scale with a clear message; CSV-only networks do not get write-back today.

Can I save answers as dashboard reports or scheduled digests?

Not yet. You get cited answers in-product and via MCP today. Saving Ask answers as widgets or email digests is on the roadmap — we do not claim it until it ships.

Do I need a separate AI plan?

Ask and MCP access follow your Intently plan and entitlements. On a demo we map whether Attribution Ask, behavioral Ask, and MCP fit the stack you already run — capture, destinations, spend, and CRM.

Will it work before my data is connected?

Ask is only as useful as the pipeline behind it. Connect first-party capture, destinations, and (usually) Stripe or CRM and ad spend first. Until those reports exist, there is nothing solid to cite — which is why we walk the stack on a demo rather than promising answers out of an empty account.

See Ask on your own spend and journeys.

We’ll walk through Attribution Ask on your stack: models, ROAS, pause/boost, CRM, and delivery proof in one place.

See the platform