Private beta

Capabilities

Better tracking.
Better attribution.
AI that cites both.

Intently is server-side attribution for ad buyers who cannot afford to lose conversion signal. Nine transparent models, CRM and Stripe revenue, ad spend ROAS, pause or boost on Meta/Google/Microsoft with confirm, delivery proof with match quality, AI that cites the numbers, and a read-only MCP server for Cursor and Claude.

Proof it is installed correctly. Proof each destination accepted the send.

How it stacks

  1. Better tracking

    First-party capture + delivery proof

  2. Better attribution

    Inspectable models on complete signal

  3. AI that cites both

    Cited answers — and pause/boost on Meta, Google, Microsoft

Attribution with proof

Know which ads drive revenue, and prove each platform received the conversion

Better tracking means better attribution. Intently credits revenue on server-captured signal with nine inspectable models, CRM and spend for ROAS, pause/boost write-back on Meta/Google/Microsoft with confirm, and logs whether each destination accepted the event.

  • ✓Nine attribution models and 1d–lifetime lookback on complete first-party data
  • ✓Stripe + HubSpot/Salesforce closed-won and Meta/Google/Microsoft spend ROAS
  • ✓Pause or +20% budget write-back with confirm when campaign ids are synced
  • ✓Journey inspector, delivery proof, and match quality per conversion
Attribution guide
app.intently.io/attribution

Marketing attribution

Last-touch · 30 days

Stripe linked
ChannelConv.RevenueROAS
Google Ads142$48,2904.2x
Meta98$31,4403.1x
TikTok54$12,8802.8x
Organic76$18,220—
All conversions include delivery proof per destination
Differentiator

Marketing attribution

Better tracking means better attribution. Nine inspectable models, Stripe + CRM closed-won, ad spend ROAS, pause or +20% budget write-back on Meta/Google/Microsoft (confirm required), journey credit, and delivery proof with match quality, on complete server-captured signal.

Core

Capture & delivery visibility

Debug overlay removes install guesswork: watch events and consent on your live site. Delivery log confirms each destination accepted the send. Two proofs, not a black box.

Core

Server-side destinations

Collect with a first-party SDK, then route conversions server-side, without loading third-party ad pixels in the browser.

Core

Consent management

Reads Consent Mode v2 and major CMPs. Consent is enforced server-side before events are stored or routed to destinations.

Form & content intelligence

Automatic form field tracking and section engagement, with no manual event setup required. Optional visitor engagement scoring (scroll / active time) lives under Ask depth and is off by default.

AI

Intently AI

Ask across ad spend, attribution, and first-party behavior in one place: cited answers on model, window, and ROAS, plus form and content questions GA4 never sees. Pause or boost recommendations can apply to Meta, Google, or Microsoft with confirm.

Real-time event stream

Watch events as they arrive. Filter and search the stream, with optional live updates, and inspect payloads without leaving the product.

Engagement scoring

Optional visitor attention scores from scroll depth and active time (Ask depth, off by default). Stored on converting sessions when Engagement Tracking is on — inspectable in Experience and Ask, not used for attribution credit.

Platform integrations

Forward conversions server-side to GA4, Meta CAPI, TikTok, LinkedIn, Pinterest, X, Reddit, and Segment, with optional webhooks for custom pipelines.

REST API & MCP

Track API and product APIs for your stack. A read-only MCP server exposes attribution and Ask tools to Cursor, Claude Code, and Claude Desktop with your account API key. Forward events to a customer webhook, or pull reports from Attribution endpoints.

Reporting & export

Dashboard, Attribution, campaigns, and conversion views with the filters you need. Export attribution reports to CSV.

On-site actions

Know which ads convert.
Know what to change on your site.

Experience is the investigation layer on the same first-party capture: prioritized tests to try, readiness for the signal you need, optional visitor engagement scores when Ask-depth Engagement Tracking is on, converter vs non-converter cohort gaps, and Ask on that evidence. Associations to try, not guaranteed lifts.

See behavioral Ask
app.intently.io/experience

Experience

On-site investigation for attributed traffic

Tests to try, not guaranteed lifts · Meta paid · last 30d

7d30d90d
Try nextReadinessEvidenceCohort gapsAsk

What to try next

2 ranked
  • Reduce abandon on “Company size”

    high

    In Meta paid traffic, non-converters abandon this field more often than converters — a form friction association to test, not proof of cause.

    Non-converter abandon 50%·Converter abandon 12%·Gap +38pp

  • Get more of this cohort onto /pricing

    high

    Converters from branded search hit /pricing more often than non-converters. Test routing or creative that lands more of this traffic there.

    Converter rate 82%·Non-converter rate 41%·Gap +41pp

Engagement on conversions

Evidence · credited traffic

Low

18

Mid

41

High

52

No score

9

Investigation readiness

Core capture · Ask depth

Core

CI · Forms · Sections

Depth

Scroll · Clicks

Cohort gaps

Converters had · non-converters often didn't

ExperienceTypeConv.Non-conv.Gap
/pricingpage82%41%+41pp
Company sizeform12%50%+38pp
ROI calculatorsection55%22%+33pp
Ask

“Which pages do converting Meta sessions hit that non-converters miss?”

AI influence

Your data is complete. Now make it actionable.

Because Intently captures rich behavioral signal server-side, AI can answer questions about intent, content, and conversion friction, not just pageviews. Ad spend and attribution live in the same pipeline, so Ask cites ROAS and model math.

“Which campaigns have ROAS under 0.5x on last-touch?”

“Why do linear and last-touch disagree on Meta?”

“Which channels drive closed-won pipeline this month?”

See AI architecture & demo
app.intently.io/analytics/ask

Ask Intently AI

Reading reports…

Live

“Which campaigns have ROAS under 0.5x on last-touch?”

Reading spend, journeys, and model reports…

See every capability live

Intently captures complete first-party signal, attributes revenue with models you can audit, proves delivery to ad platforms, lets you pause or boost Meta/Google/Microsoft campaigns from Attribution, uses AI that cites the numbers, and exposes the same data through a read-only MCP server.